Monday, August 20, 2007

Superbad's supergross; Invasion not successful

Opening even stronger than expected, with a bigger gross than either The 40-Year-Old Virgin or Knocked Up, Superbad hit the $33 million mark with no stars and a hard R rating. Unbelievable. While my estimate was close, I have the unfortunate distinction of finishing in the derby just behind some smartass who calls himself "McLovin". This is due to the exceptionally poor performances by the other two openers.

The Invasion only scored about $2100 per screen, a number I thought impossible for a Nicole Kidman movie. The Last Legion, meanwhile, played to even emptier theaters than Daddy Day Camp. These turkeys are really burning my toast.

Among holdovers, Rush Hour 3 had a predictably large drop, while The Simpsons Movie finally settled down with a more normal 40% dip.

Actual Grosses for the Weekend of August 17 thru August 19:
Rank Film Total
1 Superbad $33.1 million
2 Rush Hour 3 $21.4 million
3 The Bourne Ultimatum $19.9 million
4 The Simpsons Movie $6.8 million
5 The Invasion $6.0 million
6 Stardust $5.7 million
7 Hairspray $4.5 million
8 Underdog $3.8 million
9 Harry Potter and the Order of the Phoenix $3.7 million
10 The Last Legion $2.7 million

© TLA Entertainment Group

Superbad picture © Sony

Box office figures © Box Office Mojo

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