Tuesday, August 14, 2007

Rush Hour traffic slows a bit; Stardust not golden

Landing right in the middle of our two estimates, and about 25% weaker than Rush Hour 2, Rush Hour 3 opened to a strong yet disappointing $49.1 million. Given Jackie Chan's age and Chris Tucker's reluctance to star in anything else, this could be the last hurrah for both barring a career reinvention.

With a galaxy of stars and a truckload of whimsy, Stardust couldn't break $10 million, landing short of our conservative estimates. Like other fantasy films (which, ironically, look so much better on the big screen), it could end up a huge cult hit on DVD. Now if Stardust couldn't draw audiences, what hope did Daddy Day Care have? We predicted a flop, but had no idea it would average under $1500 per screen. At $6 per ticket and 15 showings over the weekend, that's just 17 people who attended each screening. On second thought, that's a lot of people! Where did they all come from?

Among holdovers, The Bourne Ultimatum dropped just over 50%, not bad for a second sequel. Meanwhile, Hairspray continues its remarkable run with $92 million total, shattering any comparisons to the original Hairspray movie ($6.6 million total), and closing in on the recent broadway adaptation Dreamgirls ($103 million).

Actual Grosses for the Weekend of August 10 thru August 12:
Rank Film Total
1 Rush Hour 3 $49.1 million
2 The Bourne Ultimatum $32.9 million
3 The Simpsons Movie $11.3 million
4 Stardust $9.2 million
5 Hairspray $6.4 million
6 Underdog $6.4 million
7 I Now Pronounce You Chuck and Larry $5.9 million
8 Harry Potter and the Order of the Phoenix $5.4 million
9 No Reservations $3.9 million
10 Daddy Day Camp $3.4 million

© TLA Entertainment Group

Rush Hour image © New Line

Box office figures © Box Office Mojo

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