Monday, July 9, 2007

Transformers: Exactly what meets the eye

Even though many fanboys lined up during the weekdays, Transformers still scored an impressive $70 million-plus over the 3-day weekend. Dave B. had even higher expectations, but due to decent reviews and its newfound freshness as a franchise, it could continue to draw strong crowds in the weeks ahead. Many of the films grossed somewhere between the two Daves' estimates, befitting a weekend that was kind of a holiday, kind of not. But there was one film that caught us off-guard, and probably shouldn't have: 1408's opening weekend was very similar to that of Disturbia, and its second weekend saw a similarly small drop; what do these films have that makes them track so differently from other horror flicks? (That's a real question, not a rhetorical one. If you know the answer, you could make big money in Hollywood.) Finally, the two Daves give themselves a collective pat on the back for gauging the lack of interest in Robin Williams and his depressing post-Oscar® career.

Actual Grosses for the Weekend of July 6 thru July 8:
Rank Film Total
1 Transformers $70.5 million
2 Ratatouille $29.0 million
3 Live Free or Die Hard $17.7 million
4 License to Wed $10.4 million
5 Evan Almighty $8.7 million
6 1408 $7.1 million
7 Knocked Up $5.2 million
8 Fantastic Four: Rise of the Silver Surfer $4.2 million
9 Sicko $3.6 million
10 Ocean's Thirteen $3.5 million

© TLA Entertainment Group

Transformers image ©DreamWorks SKG / Paramount

Box office figures © Box Office Mojo

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