Tuesday, July 3, 2007

Rats Scurry to #1; Bruce Lives Hard

The Big Cheese Rat-a-Tat-Tat: As expected, the animated Pixar feature Ratatouille was #1 at the box office last weekend, bringing in $47.0 million. Less than Disney/Pixar's Cars ($60.1) but more than Meet the Robinsons ($25.1), the well-reviewed kidpic looks like it should be in the mid-range of animated hits – with a potential gross that could top $150 million. The Two Daves were both within 10% accuracy on their estimates. Industry estimates were as high as $60 million for the Parisian-set comedy, which should benefit over the next few weeks from good word of mouth.

With a Vengeance: Bruce Willis showed there’s plenty of life after 50 as the fourth film in the Die Hard series, Live Free or Die Hard, brought in nearly $10,000 per screen over the weekend for an action-packed $33.4 million. Add the $15 million from the pre-Friday opening, and the film has already grossed $48.4 million. The second week may suffer slightly from Transformers opening, but Bruce should see this installment easily pass the $100 million mark. Dave B. was closest with his guess of $32.0 million.

Doctor, Doctor: The Two Daves both enthusiastically overestimated the opening for Michael Moore’s acclaimed documentary on the U.S. health care system, Sicko. Playing in only 441 theaters, the film brought in over $10,000 per screen, down from Moore’s Fahrenheit 9/11 numbers, but still excellent for a documentary. The theater count should expand and the final result should show that audiences care as much for the environment (An Inconvenient Truth finished with $24.1 million) as they do about health care.

Nighty Night: That great cast of actresses including Meryl Streep, Glenn Close and Vanessa Redgrave in Evening could only produce $3.5 million on nearly 1,000 screens, proving once again that serious drama can be a serious problem when released in the summer.

Holdovers: Pirates of the Caribbean and Knocked Up had the best weekly drops, both only in the low 30% range. At this rate, Knocked Up will surely pass $150 million. That’s about half of Pirates, which this week will become the third film of the year to pass $300 million.

Actual Grosses for Weekend June 29 thru July 1:
Rank Film Total
1 Ratatouille $47.0 million
2 Live Free or Die Hard $33.4 million
3 Evan Almighty $15.1 million
4 1408 $10.7 million
5 Fantastic Four: Rise of the Silver Surfer $9.1 million
6 Knocked Up $7.3 million
7 Ocean's Thirteen $6.1 million
8 Pirates of the Caribbean 3 $5.0 million
9 Sicko $4.5 million
10 Evening $3.5 million

© TLA Entertainment Group

Ratatouille image © Buena Vista Pictures

Box office figures © Box Office Mojo

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